USEFUL AND RELEVANT (via)
USEFUL AND RELEVANT (via)
If I want to persuade you, what I need to do is pitch my arguments so that they’re in the range of a bubble around your current belief; it’s not too far from your current belief, but it’s within this bubble.
If your belief is that you’re really, really anti-guns, let’s say, and I want to move you a bit, if I come along and say, “here’s the pro-gun position,” you’re actually going to move further away. Okay? It’s outside the bubble of things that I can consider as reasonable.
We all have these latitudes around our beliefs, our values, our attitudes, which teams are ok to root for, and so on, and these bubbles move. They flex. When you’re drunk, or when you’ve had a good meal, or when you’re with people you care about versus strangers, these bubbles flex and move in different ways. Getting two groups to work together is about trying to get them to a place where their bubbles overlap, not their ideas, not their beliefs, but the bubbles that surround their ideas. Once you do that, you don’t try to get them to go to the other position, you try to get them to see there’s some common ground that you don’t share, but that you think would not be a crazy position to hold.
There’s the old Carlin bit about when you drive on the road: anyone going faster than me is a maniac and anyone going slower than me is a jerk. That that’s the way we live our lives. We’re always going the right speed, and everybody else is missing the boat. We don’t take into account that I’m going fast today because I’ve got to get to the hospital, or I’m going slow today because I know I had something to drink, and I shouldn’t have, so I’m going to drive real slow. We don’t take those things into account. We just think whatever I’m doing is the right thing, and we have to recognize there’s this space around those, and if we can find that overlap we can get some movement. And so that’s not a nudge idea, per se. It’s really about finding when people are in a mental space where they’re more open to other ideas, and what is often going on there is you’re trying on identities.
William James said long ago that we have as many identities as people that we know, and probably more than that. We are different with different people. I’m different with my son than I am with you. We have these different identities that we try on, and they surround us. With some friends I can be more of a centrist, and with other friends I might be more of a liberal, depending on what feels like it would work in that moment, and they can all be authentic positions that I really believe at different points in time. I’m really interested in looking at that as a mechanism of persuasion when it comes to regular old persuasion, when it comes to education, when it comes to public health, and when it comes to international issues as well. It’s finding that latitude of acceptance and finding out how to use it successfully.
/We try to do this with clients, who hire us specifically for innovation, but often don’t know how it feels to recognize, accept and then embrace it.
It’s like a cross between horse whispering and aversion therapy.
This is often the case for Director level and below. Higher, and it gets easier, because you wouldn’t usually be speaking to that C-level group otherwise.
Brilliant and highly important..
go read :The Linguistics of LOL
What Internet vernacular reveals about the evolution of language
When two friends created the site I Can Has Cheezburger?, in 2007, to share cat photos with funny, misspelled captions, it was a way of cheering themselves up. They probably weren’t thinking about long-term sociolinguistic implications. But seven years later, the “cheezpeep” community is still active online, chattering away in lolspeak, its own distinctive variety of English. lolspeak was meant to sound like the twisted language inside a cat’s brain, and has ended up resembling a down-South baby talk with some very strange characteristics, including deliberate misspellings (teh, ennyfing), unique verb forms (gotted, can haz), and word reduplication (fastfastfast). It can be difficult to master. One user writes that it used to take at least 10 minutes “to read adn unnerstand” a paragraph. (“Nao, it’z almost like a sekund lanjuaje.”) To a linguist, all of this sounds a lot like a sociolect: a language variety that’s spoken within a social group, like Valley Girl–influenced ValTalk or African American Vernacular English. (The word dialect, by contrast, commonly refers to a variety spoken by a geographic group—think Appalachian or Lumbee.) Over the past 20 years, online sociolects have been springing up around the world, from Jejenese in the Philippines to Ali G Language, a British lingo inspired by the Sacha Baron Cohen character. There’s also Padonkaffsky, an aughts-era slang beloved by Russia’s self-described “scum” (they call themselves Padonki—a garbling of podonok, the actual Russian word for “scum”), with phonetic spellings, offensive language, and a popular meme involving outdoor sex and an inopportune bear. Israel has Fakatsa, a sociolect beloved by teen girls—terms from which have popped up on baby clothes and menstrual-pain products. (via The Linguistics of LOL - Britt Peterson - The Atlantic)
Neuroscientists identify key role of language gene
Neuroscientists have found that a gene mutation that arose more than half a million years ago may be key to humans’ unique ability to produce and understand speech. Researchers from MIT and several European universities have shown that the human version of a gene called Foxp2 makes it easier to transform new experiences into routine procedures. When they engineered mice to express humanized Foxp2, the mice learned to run a maze much more quickly than normal mice. The findings suggest that Foxp2 may help humans with a key component of learning language — transforming experiences, such as hearing the word “glass” when we are shown a glass of water, into a nearly automatic association of that word with objects that look and function like glasses, says Ann Graybiel, an MIT Institute Professor, member of MIT’s McGovern Institute for Brain Research, and a senior author of the study. “This really is an important brick in the wall saying that the form of the gene that allowed us to speak may have something to do with a special kind of learning, which takes us from having to make conscious associations in order to act to a nearly automatic-pilot way of acting based on the cues around us,” Graybiel says. Wolfgang Enard, a professor of anthropology and human genetics at Ludwig-Maximilians University in Germany, is also a senior author of the study, which appears in the Proceedings of the National Academy of Sciences this week. The paper’s lead authors are Christiane Schreiweis, a former visiting graduate student at MIT, and Ulrich Bornschein of the Max Planck Institute for Evolutionary Anthropology in Germany. All animal species communicate with each other, but humans have a unique ability to generate and comprehend language. Foxp2 is one of several genes that scientists believe may have contributed to the development of these linguistic skills. The gene was first identified in a group of family members who had severe difficulties in speaking and understanding speech, and who were found to carry a mutated version of the Foxp2 gene. In 2009, Svante Pääbo, director of the Max Planck Institute for Evolutionary Anthropology, and his team engineered mice to express the human form of the Foxp2 gene, which encodes a protein that differs from the mouse version by only two amino acids. His team found that these mice had longer dendrites — the slender extensions that neurons use to communicate with each other — in the striatum, a part of the brain implicated in habit formation. They were also better at forming new synapses, or connections between neurons. (via Neuroscientists identify key role of language gene — ScienceDaily)
Richard Feynman: no one has said it better..