Scentography: the camera that records your favourite smells
From the whiff of your first pet to the smell of that seaside holiday, the Madeleine captures the scent of your memories
With the one-click simplicity of Flickr and Facebook, Instagram and Twitter, recording our memories has never been easier. But with such ease has come overload. More than seven billion photos are added to Facebook every month, while 100 hours of video are uploaded to YouTube every minute. We are drowning in a sea of hastily snapped images, our entire existence flattened into a scrolling feed of frozen frames.
"We take pictures of everything and load it all online, to the point where it is all infinitely replicable and disposable," says designer Amy Radcliffe, whose MA project at Central Saint Martins set out to bring a more meaningful sensory dimension to storing our favourite memories.
What if you could recapture the aroma of that freshly baked birthday cake, or the scent of the wild flowers in that Alpine meadow on your last holiday? Or maybe you would choose to recall the musky pong of your first pet, or the comforting whiff of that shampoo your girlfriend used to use?
The Madeleine – named after Marcel Proust’s story of involuntary memory prompted by biting into a cake – is Radcliffe’s design for a new kind of camera that records not images, but smells. “Sense of smell has a direct link to emotional memory,” she says. “It is the sense we react to most instinctively, and the furthest away from being stored or replicated digitally.” (via Scentography: the camera that records your favourite smells | Art and design | guardian.co.uk)